• Bachelor's Degree in Marketing, Digital Marketing, Information Technology, Business, or a related field.
• At least 2-3 years of experience in SEO and SEM roles.
• SEO certifications from platforms like HubSpot, SEMrush, or Moz are preferred. Google Ads Certification is a plus.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Strong understanding of on-page, off-page, and technical SEO principles. Strong analytical skills with the ability to interpret data and provide actionable insights
• Experience managing and optimizing Google Search Ads campaigns.
• Knowledge of HTML, CSS, and JavaScript as they relate to SEO best practices.
• Familiarity with content management systems (CMS) such as WordPress.
• Work location: Mandaluyong City
  
  
  

• Conduct keyword research and implement effective SEO strategies to improve organic search rankings.
• Optimize website architecture, meta descriptions, tags, and on-page elements for better search visibility.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console and SEMrush.
• Ensure all content is optimized for SEO, including blogs, landing pages, and product descriptions.
• Implement link-building strategies and outreach initiatives to enhance domain authority.
  
  
  

• Plan, execute, and monitor Google Search Ads campaigns to drive traffic and conversions.
• Perform keyword research and ad copy optimization for better ad quality scores.
• Analyze performance metrics and continuously adjust bidding strategies for optimal ROI.
• Collaborate with the creative and content teams to develop high-converting ad copies and landing pages.
• Provide regular reports and insights on paid search performance and improvement areas.
  
  
  

• Identify and fix technical SEO issues such as crawl errors, page speed optimization, and mobile- friendliness.
• Collaborate with the IT/web development team to ensure website structure and code align with SEO standards.
• Optimize site maps and schema markup for better search visibility.
  
  
  

• Generate and present SEO performance reports, highlighting key insights and recommendations.
• Use analytics tools to track rankings, organic traffic, and conversion rates.
• Monitor competitors' SEO strategies and suggest improvements based on industry trends.

Please refer to job description.