SALES & MARKETING SPECIALIST

Job Description:

Overview:

As a Sales and Marketing Staff member specializing in both traditional and digital marketing, you will play a pivotal role in driving the company's growth through effective promotion, lead generation, and brand visibility. This multifaceted position requires a dynamic individual with a keen understanding of traditional marketing channels as well as proficiency in navigating the digital landscape.

Responsibilities:

1. Strategic Planning:

• Collaborate with the team to develop comprehensive marketing strategies that integrate traditional and digital channels.

• Contribute to the development of annual marketing plans, ensuring alignment with organizational goals.

2. Traditional Marketing:

• Administer orientation sessions, which may include one-on-one sessions, in-person meetings, or small group presentations.

• Execute traditional marketing campaigns, including print advertising, direct mail, and events.

• Forge possible partnerships with local schools, review centers, agencies and the likes.

• Coordinate with external partners for the production of marketing collateral and promotional materials.

• Monitor and analyze the performance of traditional marketing initiatives, providing insights for continuous improvement.

3. Digital Marketing:

• Manage digital marketing campaigns across various platforms such as social media, email, and search engines.

• Create engaging content for digital channels, ensuring brand consistency and message effectiveness.

• Utilize analytics tools to measure the performance of digital campaigns and optimize strategies accordingly.

4. Content Creation:

• Develop compelling and persuasive content for both traditional and digital marketing channels.

• Ensure content aligns with brand guidelines, resonates with the target audience, and drives desired actions.

5. Market Research:

• Stay abreast of industry trends, competitor activities, and emerging marketing opportunities.

• Conduct market research to identify new avenues for business growth and customer acquisition.

6. Relationship Management:

• Cultivate relationships with internal and external partners – media partners, influencers, and key stakeholders to enhance the company's visibility.

• Building strong customer relationships and fostering loyalty.

7. Reporting and Analysis:

• Prepare regular reports on the performance of marketing efforts, providing key metrics and actionable recommendations.

• Use data-driven insights to refine marketing strategies and optimize resource allocation.

8. Expect to achieve the quota given.

Please refer to job description.