The Hotel Sales & Marketing Professional is responsible for increasing revenue by developing and implementing innovative sales and marketing strategies. This position requires a proactive individual who can attract new clients, maintain relationships with existing clients, and create promotional activities that increase the hotel's visibility and profitability.
1. Client Relationship Management
- Establish and maintain excellent connections with key clients, such as corporate accounts, travel agencies, and event planners.
- Conduct site visits, presentations, and negotiations with prospective clients.
- Create and manage a client database to track interactions and keep a continual flow of potential business.
2. Sales Strategy Development
- Create and implement sales strategies to meet revenue targets in all categories, including corporate, leisure, group, and MICE (meetings and events).
- Discover new business opportunities through research, networking, and collaboration.
- Conduct a competitive analysis to establish the hotel's market position and tailor strategy accordingly.
- Negotiate contracts and pricing agreements with clients to maximize revenue and profitability.
- Monitor sales performance against targets and provide regular reporting to management.
3. Marketing and Promotions
- Create and implement marketing campaigns to promote the hotel's services, amenities, and events using multiple channels, such as digital, print, and social media.
- Collaborate with the marketing team to develop and implement innovative marketing campaigns, including digital marketing, social media, and traditional advertising.
- Manage the hotel's internet presence, which includes its website, social media profiles, and online review platforms.
- Organize and carry out promotional events and activities to increase the hotel's brand visibility.
- Stay updated on industry trends, market conditions, and customer preferences to inform strategic decision-making.
4. Reporting and Analysis
- Create regular reports on sales performance, market trends, and marketing campaign efficacy.
- Analyze data to find areas for improvement and potential new opportunities.
- Present the findings and recommendations to upper management.
- Participate in regular sales meetings, providing updates on sales activities, forecasts, and challenges.
- Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
- Minimum of 2 years of experience in sales and marketing, preferably in the hospitality industry.
- Proven track record of achieving sales targets and driving revenue growth.
- Preferably with a driver’s license.
- Strong understanding of hotel operations, revenue management, and customer service principles.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work under pressure and manage multiple priorities in a fast-paced environment.
- Knowledge of local market trends and competitive landscape is an advantage.