ACCOUNT MANAGER

Role Purpose

The Account Manager (AM) serves as the day-to-day contact between clients and the agency. The AM ensures the campaigns are executed seamlessly across ATL, BTL, and Digital channels while maintaining client satisfaction, project profitability, and internal alignment.

This role requires a balance of project management, client servicing, and cross-functional collaboration to deliver campaigns that meet client objectives and uphold the agency's creative standards.

Key Responsibilities

1. Client Relationship Management
2. Campaign and Project Execution
3. Financial Management
4. Collaboration with Internal Teams
5. Reporting and Insights
6. Team Support and Development

Qualifications and Experience

• Bachelor's degree in Marketing, Advertising, Business, or Communications
• 3-5 years of account servicing experience in advertising or creative agency
• Solid understanding of ATL (TV, radio, OOH, print) BTL (events, activation, promos), and Digital Marketing
• Strong communication, interpersonal, and presentations skills
• Proficiency in project management tools (Asana, Trello, Workamajig, or similar).
• Basic knowledge of media and digital performance metric is a plus

Core Competencies

• Client Focus
• Organized
• Collaborative
• Commercially Aware
• Adaptable

Performance Metrics

• Client satisfaction feedback
• On-time, on-budget delivery campaigns
• Accuracy and quality briefs and reports
• Campaign effectiveness vs. KPIs
• Account profitability and revenue contribution
• Team collaboration and leadership support