• Analyze and interpret campaign performance data across platforms (Meta, Shopee, Lazada, TikTok) to extract actionable insights that optimize ad strategies and improve ROI.
• Utilize advanced analytics tools and techniques to monitor key metrics such as traffic, conversion rates, and sales performance, providing detailed reports and data-driven recommendations.
  
  
  

• Regularly produce comprehensive reports summarizing campaign results, performance trends, and key insights for internal teams and stakeholders.
• Develop and present in-depth analysis of customer behaviors, market trends, and competitor performance to inform strategy improvements.
  
  
  

• Based on data insights, recommend optimizations to advertising strategies, including targeting, budget allocation, ad creatives, bidding approaches, and audience segmentation.
• Develop and present clear, actionable recommendations to marketing and sales teams to enhance overall advertising performance and conversion rates.
  
  
  

• Stay up-to-date on the latest platform developments (Meta, Shopee, Lazada, TikTok) and advertising trends to ensure the company is utilizing the most effective strategies.
• Share industry knowledge and platform changes with internal teams to inform decisions and improve overall ad performance.
  
  
  

• Identify underperforming ads and campaigns through data analysis and work with cross-functional teams to identify issues and implement corrective actions.
• Analyze and optimize ad bidding strategies, targeting parameters, and other key elements to drive improvements in ad performance.
  
  
  

• Bachelors degree in Marketing, Communication Arts, Advertising, or any related field.
  
  
  

• 2 to 3 years of experience in performance marketing or a related position.
• Highly preferred if experienced in managing TikTok ads
  
  
  

• In-depth knowledge of ad campaign performance analysis across platforms (Meta, Shopee, Lazada, TikTok).
• Proficient in using advertising analytics tools (e.g., Facebook Ads Manager, Google Analytics, TikTok Ads Manager).
• Strong understanding of budgeting, targeting, and creative strategies to optimize ad campaigns.
• Ability to generate detailed performance reports and translate data into actionable insights.
• Experience with A/B testing and ad optimization techniques to enhance ROI.
  
  
  

• Strong leadership and mentorship skills, with the ability to guide and develop an advertising team.
• Excellent analytical thinking with a focus on data-driven decision-making.
• Exceptional communication skills, particularly in explaining complex data and recommendations to both technical and non-technical stakeholders.
• Ability to collaborate effectively with cross-functional teams (e.g., creative, marketing, and product teams).
• Strong problem-solving skills for troubleshooting and improving underperforming ads.
  
  
  

Please refer to job description.