• Partnership Marketing (40%) Design, implement and manage co-marketing campaigns with strategic partners (banks, BNPL providers, e-commerce enablers)Develop compelling value propositions and marketing assets specific to each partnershipCreate joint marketing plans with clear KPIs, timelines, and resource requirementsCoordinate cross-functional execution of partner campaigns (creative, digital, events)Build measurement frameworks to track and optimize partner-driven customer acquisitionPresent performance reports to partners and internal stakeholders
• Sales & Revenue Enablement (30%) Create and maintain comprehensive sales toolkits (pitch decks, product one-pagers, competitive battlecards). Develop merchant onboarding materials and conversion-focused content. Design and implement sales training programs on positioning, objection handling, and product messaging. Build standardized ROI calculators and value proposition tools for the sales team. Analyze sales conversion metrics to identify enablement opportunities. Collaborate with product marketing to ensure consistent messaging across channels
• Promotional Campaign Management (20%). Own the strategy and execution of revenue-driving promotional campaigns. Design incentive structures and promotional mechanics that drive adoption. Track and analyze campaign ROI and contribution to revenue targets. Create promotional assets and communications for digital and physical channels. Build testing frameworks to optimize promotional effectiveness. Ensure regulatory compliance for all promotional activities
• Cross-Functional Collaboration (10%) Partner with merchant success teams to develop retention-focused materials. Collaborate with product teams to align promotional strategies with product roadmap. Work with analytics to build attribution models for partner and promotional campaigns. Support the head of marketing in developing strategic partnership opportunities
  
  
  

• 4+ years of marketing experience with at least 2 years focused on partnerships or channel marketing
• Proven track record in designing and executing co-marketing initiatives with measurable results
• Experience creating sales enablement materials that drive conversion
• Strong analytical skills with ability to measure campaign performance and ROI
• Experience with CRM, marketing automation, and analytics platforms
• Excellent project management capabilities with ability to manage multiple initiatives
• Outstanding written and verbal communication skills
• Financial services or fintech experience preferred but not required
  
  
  

• Partner-driven acquisition: # of merchants acquired through partner channels
• Partner campaign ROI: Revenue generated relative to campaign costs
• Sales enablement impact: Improvements in sales conversion rates
• Promotional effectiveness: Revenue generated from promotional campaigns
• Internal satisfaction: Feedback scores from sales and merchant success teams
• Asset utilization: Adoption rates of created materials by internal teams
  
  
  

Please refer to job description.