The Brand Specialist will be responsible for managing and maintaining the brand's website, ensuring its alignment with the brand's overall strategy and objectives. They will play a crucial role in enhancing the brand's online presence and driving brand awareness through effective website management.

Responsibilities

• Develop and implement website management strategies to ensure the brand's website remains up-to-date and aligned with the brand's identity.
• Regularly update website content, including product information, blog posts, and promotional materials.
• Manage website user generated content (screening reviews and comments).
• Update website content (non-technical)—creative content, products, etc.
• CRM support—managing CRM email set-up and weekly email preparation.
• Market plan with marketing agencies and execute for website adaptation.
• Work closely with design and creative teams for onsite creative asset management.
• Manage customer service—chat, email support, etc.
• Collaborate with cross-functional teams to ensure website content is accurate, engaging, and reflects the brand's messaging.
• Optimize website performance by monitoring and analyzing key metrics such as traffic, bounce rates, and conversion rates.
• Identify and implement website improvements, including user experience enhancements and SEO optimization.
• Ensure website compliance with legal and industry regulations, including privacy policies and data protection.
• Coordinate and manage website projects, including planning, execution, and post-launch analysis.
• Conduct regular website audits to identify and resolve any technical issues or broken links
• Stay up to date with industry best practices and trends in website management and digital marketing.
• Provide recommendations for website enhancements based on industry insights and competitor analysis.

Requirements

• Bachelor's degree in business, marketing, brand management, or a related field.
• Practical experience in brand management is highly valuable. This may include work in sales, marketing, advertising, e-commerce, or related fields where the candidate has been directly involved in shaping and implementing brand strategies.
• Strong creative skills for developing innovative and effective branding strategies.
• Ability to think creatively and translate ideas into compelling brand messages.
• Analytical skills for evaluating the effectiveness of branding promotions/ campaigns, conducting mark research, and making data-driven decisions.

Please refer to job description.