Job Overview:

• We are seeking a dynamic, creative, and results-driven Marketing Manager to join our team.
• The ideal candidate will be responsible for developing and implementing effective marketing strategies to promote our services, increase brand awareness, and drive business growth. As a key member of the marketing department, the Marketing Manager will manage multiple marketing channels and collaborate with internal teams to ensure the successful execution of campaigns.

Marketing Strategy & Planning:

• Develop and implement comprehensive marketing strategies aligned with business goals and objectives.
• Identify target markets and develop segmentation strategies to attract new customers.
• Conduct market research and competitive analysis to understand market trends, customer preferences, and industry developments.

2. Campaign Management:

• Plan, execute, and manage multi-channel marketing campaigns across digital, social media, and other relevant platforms.
• Set and monitor KPIs for marketing campaigns to ensure they meet goals and deliver ROI.
• Coordinate with design, content, and sales teams to create compelling and effective marketing materials.

3. Content Creation & Distribution:

• Lead content creation, newsletters, and social media content.
• Manage social media accounts, ensuring engagement with followers and tracking performance metrics.
• Collaborate with the creative team to develop engaging visuals and video content.
• Creating and designing banners in various sizes for advertising on various platforms.

4. Digital Marketing & Social Media:

• Develop and manage digital marketing strategies, including SEO, SEM, email marketing, and paid media campaigns (Google Ads, Facebook, LinkedIn, etc.).
• Track digital metrics and analyze performance to optimize marketing efforts.
• Stay up to date with trends in digital marketing and apply new tactics to achieve goals.

5. Budget Management:

• Develop and manage the marketing budget, ensuring funds are allocated efficiently across campaigns.
• Track expenses and ensure all campaigns and projects stay within budget.

6. Reporting & Analysis:

• Measure and report on the performance of all marketing campaigns, providing insights and recommendations for improvement.
• Prepare regular reports for upper management, highlighting the success of campaigns and overall marketing performance.

Required Qualifications (mandatory):

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 3-5 years of experience in marketing, with a proven track record in managing and executing successful campaigns.
• Experience with digital marketing tools (Google Analytics, SEMrush, etc.) and CRM software.
• Familiarity with SEO, SEM, email marketing, social media management, and content creation.
• Strong experience in managing budgets, analyzing data, and optimizing marketing strategies for better ROI.

Skills:

• Excellent written and verbal communication skills.
• Strong analytical skills and ability to derive insights from data.
• Creative thinking and problem-solving ability.
• A passion for innovation, creativity, and growth.
• Proficiency in image editing tools such as Canva or Photoshop for creating visuals in various campaigns.

Compensation & Benefits:

• Competitive salary based on experience.
• Health insurance and other benefits.
• Opportunities for career growth and professional development.