Assistant Brand Manager

The Laguna Creamery, Inc.

NT$15.4-17.9K[月薪]
混合办公 - 馬卡蒂1-3 年經驗本科全職
分享

職位描述

簡介

The position of Assistant Brand Manager will be a trailblazer. This role will allow identifying the consumer marketing growth strategy of the company's venture into farm-to-table consumer foods and the execution of an exciting go-to-market to drive long-term awareness and consistent purchase of the company's brands. This is a white space brand equity, innovation, and an on-ground awareness and trial generation activation role. In addition, this person will be a pioneer in shaping the future of newly acquired brands and defining new brands and category entries from scratch.


  • Develop and execute both short and long-term awareness and trial generation plans - particularly heavy on digital and on-ground activation.
  • Contribute to the development of brand strategy/brand architecture/brand guidelines.
  • Lead branding and 5Ps strategies for new categories
  • Design a holistic consumer experience for the company's brands (capturing all stages of the marketing funnel - awareness, interest, purchase, and loyalty) and execute with precision and proper tracking.
  • Lead specific innovation projects - from initial concept to launch, including financials.

職位要求

EDUCATIONAL REQUIREMENT

  • Bachelor’s degree in marketing or business-related courses. MBA preferred but not required.


EXPERIENCE, SKILLS COMPETENCIES REQUIRED

  • At least two years experience in a brand marketing role, ideally from FMCG marketing (food or nonfood); open to other industries (agency, tech, other start-ups) with good experience in startup and innovation development and brand building/activation.
  • Open to fresh graduates / early in career, early in their marketing roles as long as they have demonstrated strong growth mindset in learning, doing, and contributing in their roles
  • Must also be adept in project management, brand planning, and performance tracking. Must be able to work well with other partners - agencies, sales teams, suppliers, and other stakeholders.
  • Graduate of any Marketing, Business Management, or Communications
  • Strong FMCG marketing fundamentals, Consumer insights, and consumer experience-driven must drive decision-making and judgment.
  • Has a strong entrepreneurial spirit - capable of generating new ideas that can drive growth, able to execute flawlessly and fast, creative in developing solutions, especially for a startup company, willing to learn by startup must be ready to roll up their sleeves and do the test and learns fast.
  • Strong communication skills.
  • Able to communicate accordingly to various stakeholders.
  • Creative and digital in nature in digital marketing.
活動品牌行銷數位行銷廣告市場研究
Preview

Tejada Lorainne May

HR OfficerThe Laguna Creamery, Inc.

活躍於三天內

工作地址

Rufino Tower. Rufino Tower, Ayala Ave, Makati, Metro Manila, Philippines

發布於 03 July 2025

舉報

Bossjob安全提醒

若該職位需要您出國工作,請提高警惕,並小心詐騙。

如果您在求職過程中遇到雇主有以下行為, 請立即檢舉

  • 扣留您的身分證件,
  • 要求您提供擔保或收取財產,
  • 迫使您投資或籌集資金,
  • 收取非法利益,
  • 或其他違法情形。