Lead Content Development & Production

• Interpret content reports, platform performance reports, and trend reports, translating them into actionable and time–feasible content plans tailored for TikTok and/or Meta, aligned with the brands’ objectives.
• Actively contribute to brainstorming sessions with Copywriters, Multimedia Designers (Editors), and other creative leads (Junior Art Director and/or Studios Lead) by translating content reports, platform performance reports, and trend reports.
• Ensure creative output is relevant, engaging, thumb-stopping, and culturally aligned with TikTok audiences. Writing, Direction & Visual Development.
• Develop ideas for content executions and iterations high volume content production.
• Develop visual treatments, shot lists, and scripts or storyboards for TikTok and/or Meta content executions.
• Develop and manage his/her team’s shot lists by reviewing scripts, overseeing visual treatments (for both shoot and edit), and coordinating with the Production Manager to ensure feasibility and timelines.
• Ensure talent directing, storytelling, and visual elements reflect both brand identity and platform best practices. AI Tech & Innovation .
• Demonstrates working knowledge of AI tools relevant to content creation, such as ChatGPT, Adobe Firefly, Freepik AI Suite, and other script, image, or image-tovideo generators.
• Crafts effective prompts to generate creative outputs—whether for content ideation, visual references, or to accelerate design and production workflows.
• Utilizes AI to enable faster iterations of ideas, treatments, mockups, and styling references, while maintaining a distinct human touch. Production & Execution.
• Lead or support shoots, both high-touch (campaigns) and mobile-first (TikTok native) formats.
• Operate or direct use of basic technical equipment including lighting, cameras, and mobile phones to be applied during TikTok content production and/or livestream planning. Understanding or use of OBS is a plus.
• Collaborate with Editors in post-production to maintain visual consistency, narrative flow, and most importantly, authenticity of content ideas in TikTok and/or Meta platforms while keeping the content produced within the brand guidelines.

Styling & Production Design

• Maintain high standards in styling—specifically in hair, outfit coordination, and simple but thoughtful production design.
• Make creative decisions that enhance the authenticity, aspirational look and feel of beauty-focused content.
• Set up and oversee shoots with visual detail while keeping the ideas authentic for TikTok and/or Meta platforms.

Mentorship & Team Support

• Provide day-to-day guidance and feedback to a team of junior creators (Copywriters, Content Designers, and Multimedia Designers / Editors).
• Help upskill junior creators (Copywriters, Content Designers, and Multimedia Designers / Editors) and uphold standards of quality across all content produced.
• Contribute to a culture of collaboration, feedback, and continuous creative improvement.

Creative Partnership

• Support the Studios Lead and Production Manager in creative decision-making and content planning.
• Collaborate closely with the Production Manager to ensure production timelines are being met by their content team.
• Take ownership of projects or content series and lead independently when needed. • Contribute to the overall growth and elevation of the Studios team’s creative output.

• 2–4 years of relevant experience in content creation, art direction, or social-first production
• Proven experience developing content for TikTok, ideally within the beauty or lifestyle category
• Strong visual sensibility with demonstrated knowledge of styling––specifically in hair, outfit coordination, simple but intentional production design, and understanding of sequencing and timing in editing.
• Proficiency with basic lighting and camera equipment, and familiarity with mobile production workflows.
• Strong written and verbal communication skills.
• Experience mentoring junior team members or collaborating across creative roles.
• Adaptable to various brand identities and visual treatments, with the agility to shift between styles, tones, and creative requirements based on project needs.
• A proactive, solutions-oriented mindset with a keen attention to detail.