1. Development and execution of integrated online and offline marketing strategies: Support the planning and implementation of integrated marketing activities, utilizing channels such as social media, media, localization, and KOLs to enhance brand exposure and user growth.

2. Project management and cross-department collaboration: Work closely with product, operations, design, and other teams to drive the launch and promotion of activities, ensuring milestones are achieved.

3. Data tracking and performance analysis: Be data-sensitive, analyze activity data in a timely manner, and adjust activity strategies accordingly; collect and organize data metrics from various marketing activities, and prepare review and optimization reports.

4. Support global market localization needs: Communicate and coordinate with global regional marketing teams to ensure marketing solutions align with local culture and user preferences.