JOB SUMMARY: (HYBRID Set-Up)

The Senior Marketing Officer is responsible for developing and implementing marketing strategies to promote our products, enhance brand awareness, and drive customer engagement. This role requires a blend of strategic thinking, creativity, and hands-on execution.

1. Strategic Planning:

• Develop strategic brand plans for both existing and new products.
• Contribute to setting targets and goals for the brand and monitor spending.

2. Campaign Management:

• Strategize and implement marketing campaigns as required by the Category Manager.
• Develop advertising and promotional campaigns across all media types (offline, online, etc.)
• Oversee the implementation and optimization of digital marketing campaigns.

3. Content Creation:

• Prepare and create content (written, visual, multimedia/video) for marketing materials across offline and online platforms.

4. Vendor Management:

• Liaise with and oversee vendors in the implementation of outsourced marketing/support services.

5. Data and Analytics:

• Analyze, evaluate, and optimize campaigns based on set targets and goals.
• Report on campaigns using digital metrics.

6. Market Research:

• Conduct market research to identify opportunities for promotion and growth
• Continuously monitor market landscape opportunities and competitive activities.

Perform other related tasks as assigned.

• Bachelor’s Degree in Marketing, Business Management, Advertising or any related discipline 
• At least 2 years of work experience preferably in a marketing/ business development or advertising role.
• Proficient in the English and Filipino language
• Strong written communication skills and good visual design sense
• Proficient in MS Office (Word, Excel, PowerPoint, etc.)
• Visual design skills (Photoshop, Canva, etc.)
• Strong knowledge in social media platforms/ online marketplaces