Start Out Savvy Limited is a boutique cloud-based accounting and business coaching firm based in Kaikōura, New Zealand, serving small to medium-sized businesses across Canterbury, Marlborough, and nationwide. Founded in mid‑2020 by registered tax agent and certified Xero Partner Kirsten Maree Russell, the firm was built from the ground up to blend expert financial services with high-touch communication and wealth-building strategy. They offer a full suite of accounting services—tax returns, bookkeeping, payroll, GST management—alongside money mindset coaching and business strategy mentoring, all with an emphasis on personalized support and proactive tax planning to eliminate unpleasant surprises.