Prudence, one of the four cardinal virtues, is an enduring symbol of Prudential since 1848, when a painting of Prudence by Sir Joshua Reynolds was used as the company seal. The face of Prudence is a longstanding symbol of integrity and security for Prudential plc and its subsidiaries, and a representation of the virtue of wise conduct that the Company aims to instill among its customers and the public. Rendered by Wolff Olins as a current corporate mark to suit modern sensibilities, the stylized
