Our company was founded by John Lance Bazar, a nurse by profession but a pet lover at heart. His journey into the pet industry began with a deep love for animals and an unexpected trade—he exchanged his watch for a female beagle, a decision that would change his life. That beagle eventually gave birth, sparking his interest in pet breeding and leading him into the pet care business in 2006.
What started as a single pet soon turned into a growing home kennel, where Lance lovingly cared for more than a dozen different dog breeds. His passion for animals, combined with his medical background, inspired him to create high-quality yet affordable pet care products that would promote the health and comfort of pets everywhere. Today, his dedication continues to drive our company’s mission—providing pet owners with safe, effective, and accessible products for their beloved furry companions.
